Testimonials From Club Managers...

 "Dr. Ferreira facilitated...the update of our strategic plan and did a superb job. Having once served as a club manager himself, Dr. Ferreira has a clear perspective and understanding of the private club industry, which greatly empowered him in taking us through a very complex and lengthy planning process. With complete confidence I would unhesitatingly recommend Dr. Ferreira to any club..."

John A. Jordan, CCM,
General Manager, Cherokee Town and Country Club, GA

"The Board of Directors and I were extremely pleased with the strategic plan developed by Dr. Ferreira for the Summit Club. The actual strategic plan was very straightforward with specific goals, objectives and action plans that the club’s staff implemented...Some of those same board members are now at Fort Wayne Country Club...The Ferreira Company was hired here based on the outstanding job completed at the Summit Club!"

Sandra Frappier, CCM,
General Manager, Fort Wayne Country Club, IN

"Your low key, participative approach as a facilitator in the strategic planning sessions with the board was perfect. Your presentation of the club’s data, membership survey results, industry trends and market research while facilitating input from the directors gave everyone a sense of ownership. At the end of the retreat and planning sessions, the strategic plan was the board’s plan, not your company’s plan."

David Brightling,
Former General Manager, The Badminton and Racquet Club of Toronto, Ontario

"The membership marketing plan developed for the Granite Club has worked better than expected. We exceeded the goals set for the last two years, closed our Senior membership category and have started a wait-list. Your leadership and expertise gave the club’s board and management confidence in implementing the plan your company developed...The surveys completed in the athletic sections and your company’s advice in the development of our new golf club (Granite Golf) has strategically positioned the club for success well into the next century."

Peter Fyvie,
General Manager, Granite Club, Toronto, Ontario
Mary Elizabeth Sullivan,
Assistant General Manager, Granite Club, Toronto, Ontario

"The Ferreira Company completed two outstanding services during my tenure at the Commerce Club. They first performed the market analysis for the Commerce Club before a membership marketing plan was developed for the Club. From the analysis a successful plan of action was implemented that led to an increase in the number of new members joining the Commerce Club....The Ferreira Company later assisted the Commerce Club in its membership survey and strategic plan. The Ferreira Company presented the results of the survey in an easy to understand format that allowed the club to comprehend how the members felt about issues confronting the club. The graphs used and the cross-tabulations made it easy to see where select groups within the membership differed in their view point on the issues."

Mead Grady, CCM,
General Manager, Peachtree Golf Club, GA
Former General Manager, The Commerce Club, GA

“The Silver Creek Board of Directors and I are thoroughly impressed by the strategic plan you put together for the club. The level of detail provided in the Membership Survey has given us the necessary input to allow us to make informed decisions…. Some of your recommendations have helped us during the economic downturn.…Although the Plan is about two years old the information is still very relevant. From a Manager's perspective, the information you shared and the way you presented it was very helpful.”

Bob Lee, CCM
General Manager, Los Altos Golf and Country Club, CA
Former General Manager, Silver Creek Valley Country Club, CA

"The Ferreira Company provided the Inwood Forest Golf Club with valuable guidance and assistance when it was purchased by new owners. The market analysis and membership survey completed by The Ferreira Company provided the club with the information needed to develop a comprehensive strategic plan which included the designing and building an entire new clubhouse....The work completed by the Ferreira Company was an important component in developing a strategic plan on how this club should be positioned in the Houston, Texas marketplace.

W. "Red" Steger, CCM,
President, W. Red Steger Associates

"Dr. Ray, I don’t know where to begin to thank you for all of your professional efforts with our survey. From start to finish it was an A+. Your presentation at the Sunday luncheon was impressive and very appropriate!!"

J.J. Wagner, CCM,
General Manager, Bel-Air Country Club, CA

"We chose Ray, because of his familiarity with the club industry, as well as his prior experience as a club manager...his timely comments were the catalyst for meaningful discussions. The retreat was a success, and Ray's professionalism proved to be one of the key ingredients. As the Club goes forth with its future plans, we will most likely retain the services of the Ferreira Company...The Club looks forward to working with Ray again. "

Charles Hoare, CCM,
Former General Manager, Lakeside Country Club, TX and Country Club of Orlando, FL

"Congratulations on the great job as a facilitator at the strategic planning sessions with the Club’s Board. The insight, industry data, and leadership you provided us, allowed the Board to deal with an important issue they have grappled with. Your services allowed the Club to make a key strategic decision that will have an important impact on the Club well into the next millennium."

Joe W. Carter, CCM,
General Manager, High Point Country Club, NC

"I wanted to write to you to let you know how much I enjoyed working with you . . .The Board of Directors also asked me to pass on their compliments for your professionalism . . .We now have clear specific feedback from the silent majority to develop plans and make decisions . . .Now that the Members truly know, based on the statistical data, how the majority feels about various issues, there is a positive atmosphere for change in the Club."

Craig M. Schaner, CCM, CHE,
General Manager, Brae Burn Country Club, TX

"Your company’s service to the Club was a tremendous success. It has enlightened the Club’s leadership of the needs of the majority of the Membership for strategic planning and continued growth....The information accumulated with the survey will be invaluable for future decision making and the success of our Club’s expansion."

Gary D. Kamenicky, CCM,
General Manager, Laurel Oak Country Club, FL
Former General Manager, GreyStone Golf Club, AL

"The strategic plan developed by your company for the Lubbock Club was exactly what we needed. The plan has the Board, management, and Members focused together on the key issues...There is now in place a plan of action that will lead the Club into the next millennium. We could not have done it without The Ferreira Company’s leadership and expertise."

Stuart W. Johnson, CCM,
General Manager, Lubbock Club, TX

"In all areas The Ferreira Company did a first class job. Members of our Club who are experienced with conducting similar market research in their own industries commented on the thoroughness and quality of the work The Ferreira Company did for our Club. I have found the marketing information provided to be of great practical value in making decisions about the future of our Club. I will find the information useful for a long time to come."

David W. Jackson, CCM,
General Manager, Army Navy Country Club, VA

"Thank you for the guidance and ingenuity in addressing the membership wait list issues at our club. The Membership Marketing Plan developed to address these issues was supported by both the membership committee and the Board of Governors. The final plan presented to the voting members at St. Clair resulted in passing numerous recommended by-law changes. The approved changes will benefit the membership at St. Clair now and many years into the future. Thank you once again for a great job!"

Barry Garrett, CCM,
Chief Operating Officer, St. Clair Country Club, PA

"The Club engaged the Ferreira Company to help us develop a Strategic Plan which would take us beyond the year 2000. The Ferreira Company fit our needs perfectly...With data collected via focus groups, membership survey, demographic research, and facilitating several Board retreats Dr. Ray Ferreira developed a comprehensive strategic plan which affirmed our Mission Statement...This was a team effort under the Ferreira Company’s leadership--we could not have done this on our own!"

Danny DeBoer, CCM,
General Manager, Willow Oaks Country Club, VA

"Dr. Ferreira. . . Thank you for assisting us with our membership and capital improvement project. . . . Your company’s work answered all the questions we had and greatly assisted us in the development of a five year strategic plan. . . . This plan was presented to the membership and passed by a 319 to 26 vote. We had no doubt of the plan passing due to your company’s work."

Wallace L. Smith, CCM,
General Manager, Hillwood Country Club, TN
Former General Manager, Pine Forest Country Club, TX

"The Ferreira Company’s project for Sweetwater Country Club provided the Club with valuable information on the members’ perceived strengths and weaknesses of the Club. It gave us insight into what action and changes the Club should implement....After implementing the recommendations made by The Ferreira Company the Club exceeded forecasted covers and revenues!...Members have been very happy and praised the Club for making the changes. We are very happy with the results and work completed by the Ferreira Company.

Shirley Donehoo,
Former General Manager, Sweetwater Country Club, TX

". . . information about the members and the market is the most powerful tool that private club managers can have! The Ferreira Company provided us with meaningful and accurate information to make crucial decisions! . . . implementing only the services members want will save the club money and make members happy!"

Robert Kreidler,
Former General Manager, H.E.S.S. Club, TX